Apple CEO John Ternus Launches Foldable iPhone Duo

John Ternus assumed the role of CEO at Apple Inc. on September 1, immediately shifting the company's strategy toward a renewed focus on hardware. His tenure began with the launch of the iPhone Duo, a foldable smartphone with a starting price of $1,999.

Alongside the new hardware, the company integrated an updated version of Siri in the United States. This version is powered by an Apple model that utilizes Google's Gemini technology. Apple executives stated that the company is prioritizing personalized, privacy-focused AI for everyday users rather than pursuing superintelligence.