Myrtle Beach Approves $90 Million Margaritaville Resort Project
Myrtle Beach City Council approved the first reading of an ordinance to facilitate a $90 million Margaritaville resort development by Innisfree Hotels.
The Myrtle Beach City Council approved the first of two required readings for an ordinance to facilitate the construction of a $90 million Margaritaville resort. Led by Innisfree Hotels, the 18-story development will feature 296 rooms across 406,000 square feet near Ocean Boulevard and 17th Avenue North. The complex will include a penthouse, ballroom, conference space, restaurant, bar, and an oceanfront pool with a lazy river.
To enable the project, the city agreed to a series of alleyway swaps in exchange for land and cash at fair market value. The council also proposed sharing costs for improvements to the Myrtle Beach Boardwalk and adding public parking and restrooms. Jason Nicholson, development division manager for Innisfree Hotels, stated that the company will spend $90 million to construct the development.
Developers intend to break ground in December 2026, with a projected 24-month construction timeline. Once operational, the resort is expected to create 200 permanent jobs and generate over $20 million in annual economic impact.
