Tesla and Tech Giants Shift Branding to Super Intelligence

Tesla rebranded its official artificial intelligence account on X to Tesla Super Intelligence, signaling a broader industry transition from the term artificial intelligence to super intelligence. This shift follows Executive Order 14434, signed by Donald Trump on September 29, 2026, which directed federal agencies to adopt the new terminology. A formal federal definition of super intelligence is expected by November 28, 2026.

Other technology leaders have already integrated the term into their operations. Meta launched Meta Superintelligence Labs in June 2025, and Microsoft formed the MAI Superintelligence Team in November 2025. Elon Musk announced on October 4, 2026, that SpaceXAI would be renamed SpaceXSI.

In the entertainment sector, Sheeraz Hasan, CEO of FAME, secured trademarks and domain names for Hollywood.AI, Hollywood.SI, Bollywood.AI, and Bollywood.SI. Hasan stated that the company is positioned for the future of super intelligence entertainment, noting that when major global companies change their terminology, the value of the names defining the next era changes.