Trump Appends Name and Likeness to Federal Programs and Currency
Donald Trump has launched a widespread campaign to rename government buildings, modify U.S. currency, and brand federal programs with his own name and image.
Donald Trump has implemented a comprehensive effort during his second term to append his name and likeness to a variety of government institutions, infrastructure, and currency. Federal initiatives include the renaming of the United States Institute of Peace and the creation of a Trump-class of Navy battleships. The administration also launched the Trump Gold Card visa program and the TrumpRx.gov website.
To mark the 250th anniversary of the United States, the Treasury Department added the president's signature to paper currency and began minting $1 coins featuring his portrait. Simultaneously, the State Department issued limited-edition Patriot Passports bearing his image. At the state level, Florida renamed its Palm Beach International Airport, and Tennessee renamed a bridge on I-40 after the president.
These actions have encountered several legal hurdles. A federal lawsuit successfully blocked the renaming of the Kennedy Center, and a separate dispute remains active regarding the use of Trump's image on the America the Beautiful pass.