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POLITICS · OCT 23, 2026

Latino Voters Drive Sharp Demographic Divide in Texas Elections

Recent polling shows Democratic candidates leading among Latino voters in Texas while Republicans dominate rural areas ahead of the November 3 midterm elections.

Recent polling reveals a stark demographic split in Texas as voters prepare for the November 3 midterm elections. Data from the University of Houston Hobby School of Public Affairs shows Democratic candidates James Talarico and Gina Hinojosa holding double-digit leads among Latino voters for the Senate and governor's races, respectively. In contrast, Republicans Ken Paxton and Greg Abbott maintain dominant leads among rural voters, with margins exceeding 37 percentage points in both races.

While Republicans hold slim overall leads in the governor and lieutenant governor races, James Talarico leads Ken Paxton by three to four points in the U.S. Senate race according to Texas Public Opinion Research and CBS News/YouGov. This divide extends to general sentiment, with 59% of rural voters believing Governor Greg Abbott is leading the state in the right direction, while 58% of Hispanic voters believe the state is heading in the wrong direction.

Nationally, Latino voters are emerging as a decisive factor for control of the U.S. House of Representatives. Pew Research Center data indicates that 86% of Latino registered voters view the economy as a primary driver for their vote, with 74% believing the policies of Donald Trump have worsened economic conditions. Additionally, 62% of these voters believe the administration is doing too much regarding deportations. Democratic candidates face challenges regarding community empowerment, while Republicans struggle to maintain 2024 gains without Donald Trump on the ballot.


Reported across 25 outlets
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